Take Your Attribution Skills to the Next Level

If you’ve already completed our 101 course or have a solid foundation in Marketo Measure, this advanced training is for you. The Marketo Measure 201 course delves deeper into configuration, touchpoint behavior, auditing, and advanced attribution strategies to help you maximize your platform’s potential.

Who Should Take This Course?

This course is perfect for:
✅ Users who have completed the 101 course and want to deepen their expertise.
✅ Marketing Ops pros managing mature Marketo Measure instances.
✅ Teams looking to audit, maintain, and scale their attribution programs.
✅ Anyone responsible for interpreting attribution reports and making data-driven decisions.

What You’ll Learn

Each module is designed to provide you with hands-on knowledge through practical, advanced use cases.

Course Modules

  • Introduction to the Course
  • Marketo Measure Duplicate Handling
  • PostLC Touchpoints
  • Understanding Non Form-Fill Touchpoints
    • How Marketo Measure captures web visits without form fills
    • How this affects attribution models
  • Leads vs Contacts as Primary Dashboard Object
  • Implied vs. Explicit Stage Transitions
  • Boomerang Stages Deep Dive
    • Functionality and use cases
    • How to configure weighting
  • BTs vs BATs: What You Need to Know
  • Auditing and Maintaining Your Instance
    • Using Fail Reports
    • Weekly monitoring best practices
    • Periodic audits
  • Testing the JavaScript
  • Session Channel Carryover (with input from Tom)
  • Backfilling Historical Touchpoint Dates
  • Comparing Data Across Platforms
    • SFDC vs Discover vs GA4
  • Introduction to Data Warehouse Integrations
    • Common use cases and considerations

Why Take This Course?

This course is designed to go beyond surface-level functionality. You’ll leave with a deeper understanding of how Marketo Measure works under the hood and how to apply that knowledge to refine your attribution strategy, reduce reporting noise, and make more informed decisions.

How to Enroll

  1. Sign up here: Course Link
  2. Complete the quick registration.
  3. Access the course in your dashboard and start learning at your own pace.

Have questions? Reach out to us at university@attributa.io. We’re here to support you.

Advance your skills, sharpen your strategy, and get the most out of your Marketo Measure investment.