Take your attribution skills to the next level.
Marketo Measure 201 goes deeper into configuration, touchpoint behavior, auditing, and advanced attribution strategy, so you can get everything your platform is capable of giving you.
Prerequisite: our Marketo Measure 101 course, or equivalent hands-on experience.
For the people who already know where the bodies are buried.
You've got Marketo Measure running. Now you need to know why it behaves the way it does, and what to do about it. That's this course.
101 graduates
You finished the 101 course and want to deepen your expertise.
Marketing Ops pros
You manage a mature Marketo Measure instance day to day.
Teams scaling up
You need to audit, maintain, and scale an attribution program.
Report owners
You interpret attribution reports and make decisions off them.
Thirteen modules on how Marketo Measure actually behaves.
Every module is built around practical, advanced use cases, the situations you hit once the basic setup is behind you.
Orientation
Introduction to the courseTouchpoint mechanics
The core of the course- Marketo Measure duplicate handling
- PostLC touchpoints
- Leads vs contacts as primary dashboard object
- Implied vs explicit stage transitions
- BTs vs BATs: what you need to know
- Understanding non form-fill touchpointsHow web visits are captured without a form fill, and what that does to your models
- Boomerang stages deep diveFunctionality, use cases, and how to configure weighting
Auditing & maintenance
- Auditing and maintaining your instanceFail reports · weekly monitoring · periodic audits · testing the JavaScript
- Session channel carryover
- Backfilling historical touchpoint dates
Data beyond the platform
- Comparing data across platformsSalesforce vs Discover vs GA4, and why the numbers never match
- Introduction to data warehouse integrationsCommon use cases and considerations
Why take this course?
It goes past surface-level functionality. You'll leave understanding how Marketo Measure works under the hood, and how to use that to refine your strategy, cut reporting noise, and make better calls.
Three steps and you're in.
Complete registration
Quick and easy, no long forms.
Start learning
Open the course in your dashboard and go at your own pace.
Advance your skills. Sharpen your strategy.
Get the most out of your Marketo Measure investment. Questions? Reach out at university@attributa.io and we'll help.
Enroll in Marketo Measure 201 →