Campaign Operations Excellence
Keep campaigns launching on time, without adding headcount.
Our embedded MA/MOPs team plans, builds, QAs, and reports across Marketo and HubSpot, so your marketing engine never stalls.
The problem
You need more hands.
Marketing operations teams face resource challenges every day. They can emerge suddenly, disrupting carefully planned campaigns and leaving you scrambling to maintain momentum.
When you don’t have enough hands, Campaign Operations Excellence becomes the difference between stalled launches and reliable execution.
Sound familiar?
- Unexpected departure. Someone left the team, and recruiting takes months to find the right replacement.
- Reduction in force. Budget cuts reduced headcount, but marketing demands remain unchanged.
- Maternity leave. A key team member is taking well-deserved leave, but campaigns can’t wait.
- Increased workload. Marketing is ramping up output, but you’re facing a headcount freeze.
The reality
Marketing never stops.
Whichever scenario describes your situation, one truth stays constant: marketing execution cannot miss a beat.
Your organization still needs to build and launch campaigns, get emails out the door, nurture leads through the funnel, and maintain consistent engagement with prospects and customers.
Pipeline generation doesn’t pause. Revenue targets don’t adjust. The marketing machine has to keep running, even when your team is operating with fewer hands than you need.
The solution
Campaign ops with Attributa.
Campaign Operations Excellence is an embedded MA/MOPs execution service that delivers end-to-end campaign operations for Marketo and HubSpot. Instead of running campaigns off the side of someone’s desk, you plug in a team that lives and breathes marketing operations.
We plan, build, QA, launch, and report inside your stack with governance and documentation baked in, so data stays clean and sales can trust the reporting. Pair it with our Go-To-Market Effectiveness Analysis for full-funnel visibility.
What you get
- Expert overflow capacity. Our Marketing Automation and Marketing Operations experts act as your strategic overflow resource, bringing deep platform expertise and best practices to augment your team.
- Seamless integration. We supplement your team’s capabilities and become an extension of it, so execution doesn’t miss a beat no matter what challenges arise.
Need a different level of support? Explore all of our marketing operations services.
Platform expertise
Platform expertise you can count on.
Certified expertise and real-world experience in the marketing automation platforms that power modern marketing operations.
Marketo Engage
- Campaign building and execution
- Email marketing and nurture programs
- Lead scoring and lifecycle management
- Dynamic Chat for conversational marketing
- Interactive Webinars for virtual events
HubSpot
- Marketing Hub automation workflows
- Email campaigns and sequences
- Landing pages and forms
- Live Chat implementation
- Reporting and analytics
Ecosystem tools we work with
The Attributa advantage
How we keep campaigns shipping.
An embedded marketing operations team that plans, builds, and optimizes on your stack.
Embedded team model
Our team members embed directly into your organization and become a natural extension of your marketing operations. You work with us as if we’re internal employees.
Strategic planning
Strong planning and project management keep campaigns launching on time and on target, with a structured approach that keeps everyone aligned.
Flexible execution
When priorities shift, and they will, we pivot quickly. Our agile approach adjusts to new requirements without missing critical deadlines.
Deep expertise
Our consultants bring years of hands-on experience across platforms, industries, and use cases.
Proven methodology
We follow best practices for campaign operations, ensuring quality, consistency, and scalability in everything we deliver.
True partnership
We’re invested in your success. We become trusted advisors who understand your business and your goals.
Pricing
A smarter approach to pricing.
These tiers are built specifically for Campaign Operations Excellence, so you always know what you’re investing each month. Each package gives you a set block of expert campaign operations hours, sized to your campaign volume, with planning and project management built in.
Hours sized to your volume
Packages range from 15 to 150 hours per month, so capacity matches the campaigns and activities you actually need executed.
Predictable monthly investment
One fixed monthly fee for a defined block of expert hours. You know your capacity and your cost before the month starts.
Better value
Our hourly rate for Campaign Ops is lower than our standard strategic consulting rate, so you get expert execution at a better price point.
Start-Up
For early-stage companies building their engine and validating demand.
SMB
Ideal for small to mid-size teams scaling marketing efforts.
Scaling
For rapidly growing companies increasing campaign output.
Corporate
For established corporate marketing teams that need dependable, high-volume campaign execution.
Enterprise
For large enterprises with high-volume campaign requirements.
Compare packages
Package features comparison.
Every package includes core campaign operations capabilities, with more dedicated resources and support as you scale.
| Feature | Start-Up | SMB | Scaling | Corporate | Enterprise | Unlimited |
|---|---|---|---|---|---|---|
| Shared Consultant | ✓ | ✓ | ✓ | – | ✓ | ✓ |
| Sprint Planning | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Project Intake Process | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Project Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shared Project Manager | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Monthly Hours | 15 | 30 | 60 | 90 | 150 | Unlimited |
| Dedicated Consultant | – | – | – | ✓ | ✓ | ✓ |
| Dedicated Project Manager | – | – | – | – | ✓ | ✓ |
| Second Dedicated Consultant | – | – | – | – | – | ✓ |
| Dedicated Project Team | – | – | – | – | – | ✓ |
FAQ
Frequently asked questions
What can the monthly hours be used for?
Anything in the campaign cycle: planning, asset and workflow builds, QA, launch, and reporting, across Marketo Engage, HubSpot, and your connected tools.
Which platforms do you support?
Primarily Marketo Engage and HubSpot, plus tools like Qualified, Knak, 6sense, Demandbase, LeanData, ON24, Zoom, Cvent, RainFocus, Zapier, and Clay.
How fast can you start?
In most cases we begin within 1–2 weeks after access and intake. Light audits and a sprint plan kick off in week 1.
How do you handle QA and approvals?
We use a documented checklist for links, tracking, data capture, scoring, routing, and compliance, then route for stakeholder sign-off before launch.
Let’s talk
Ready to stabilize your campaign operations?
In a 30-minute working session, we’ll map your current marketing operations execution and highlight where Campaign Operations Excellence can take pressure off your team and keep launches on schedule.