Marketo Engage Implementation Packages

Get Marketo Engage set up right from day one. Attributa builds scalable, reliable Marketo instances. 

Covering technical setup, lead management, program architecture, integrations, and reporting, so your team can launch campaigns with confidence.



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Packages & Pricing (by database size)

Database ≤ 200k

  • Off the Rack — $19,000
  • Tailored — $28,000

Database 200k–400k

  • Off the Rack — $25,000
  • Tailored — $34,000

Database > 400k

Custom pricing — contact us for a bespoke scope

Note: All packages can be customized. Contact us for a custom quote.



Package summaries

Off the Rack

✔️ One-size-fits-most implementation for budget-conscious teams.

✔️ Fast, predictable delivery with standard best-practice configurations.

✔️ Ideal if you want a strong foundation and plan to customize internally later.

Tailored

✔️ More discovery, strategy, and customization layered on the Off the Rack approach.

✔️ Designed for organizations needing a bespoke architecture, more integrations, or specialized workflows.

✔️ Ideal if you need the implementation to reflect complex business rules or multi-team governance.

Core components included (both packages)

Technical configuration

CNAME setup, Munchkin/trackers, users & roles, domain and deliverability checks

CRM integration

Salesforce/CRM object & field mapping, integration user setup, sync strategy, optional Sales Insight configuration

Asset & program setup

  • Form strategy and builds, landing page strategy and templates, email strategy and template builds
  • Program channels, member status strategy, and program templates

Data & lifecycle

  • Lead lifecycle diagram, data dictionary, and lead lifecycle program
  • Lead scoring (demographic + behavioral), with scoring program setup

Migration & enablement

  • Migration of workflows, forms, LPs, and emails (as scoped)
  • Subscription center design (GDPR considerations), documentation, and training

Delivery materials

  • Implementation guide + workbook outlining scope, milestones, and handoff details
  • Knowledge transfer and training sessions for your team

Discuss what’s included in your Marketo Engage implementation

How the Engagement Works

  1. Discovery — Guided walkthroughs to map systems, fields, and business rules.
  2. Build — Technical setup, asset creation, and program implementation.
  3. Validate — QA, end-to-end testing, and data validation.
  4. Enable — Training, documentation, and handoff to your team.

Who This is Best For

  1. Organizations implementing Marketo Engage for the first time
  2. Teams migrating or consolidating campaigns and assets
  3. Marketing ops teams needing a scalable, governed instance
  4. Companies requiring tailored integrations or complex routing

Ready to get started?

Schedule a consultation to map your instance and pick the right package. Contact us for custom scopes or to request a detailed project plan.

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