Marketo Engage Implementation Packages
Get Marketo Engage set up right from day one.
Attributa builds scalable, reliable Marketo instances, covering technical setup, lead management, program architecture, integrations, and reporting, so your team can launch campaigns with confidence.
Packages & pricing
Priced by database size.
Pick the package that fits your database and how much customization you need. All packages can be customized.
Database
Over 400k
A bespoke scope built around your instance.
All packages can be customized. Contact us for a custom quote.
Package summaries
Off the Rack or Tailored.
Both packages include the same core components. The difference is how much discovery, strategy, and customization goes into the build.
Off the Rack
A strong foundation, delivered fast.
- One-size-fits-most implementation for budget-conscious teams
- Fast, predictable delivery with standard best-practice configurations
- Ideal if you want a strong foundation and plan to customize internally later
Tailored
Everything in Off the Rack, built around how you operate.
- More discovery, strategy, and customization layered on the Off the Rack approach
- Designed for organizations needing a bespoke architecture, more integrations, or specialized workflows
- Ideal if the implementation needs to reflect complex business rules or multi-team governance
Included in both packages
Six core components. One scalable instance.
Every implementation covers the technical, data, and program foundations your team needs to launch campaigns with confidence.
Technical configuration
CNAME setup, Munchkin and trackers, users and roles, and domain and deliverability checks.
CRM integration
Salesforce/CRM object and field mapping, integration user setup, sync strategy, and optional Sales Insight configuration.
Asset & program setup
Form, landing page, and email strategy with template builds, plus program channels, member status strategy, and program templates.
Data & lifecycle
Lead lifecycle diagram, data dictionary, and lifecycle program, plus demographic and behavioral lead scoring with scoring program setup.
Migration & enablement
Migration of workflows, forms, landing pages, and emails (as scoped), plus subscription center design with GDPR considerations.
Delivery materials
An implementation guide and workbook outlining scope, milestones, and handoff details, with knowledge transfer and training for your team.
How it works
Four steps from discovery to handoff.
Discovery
Guided walkthroughs to map your systems, fields, and business rules.
Build
Technical setup, asset creation, and program implementation.
Validate
QA, end-to-end testing, and data validation.
Enable
Training, documentation, and handoff to your team.
Who it’s for
Built for teams that need Marketo done right.
Whether you’re starting fresh or cleaning up after years of growth, these packages give you a governed, scalable instance from the start.
Best fit
- Organizations implementing Marketo Engage for the first time
- Teams migrating or consolidating campaigns and assets
- Marketing ops teams needing a scalable, governed instance
- Companies requiring tailored integrations or complex routing
Let’s talk
Ready to get started?
Schedule a consultation to map your instance and pick the right package. Contact us for custom scopes or to request a detailed project plan.