Marketo Measure Assessment
Find out if your Marketo Measure data can be trusted.
A structured, expert-led 10-point inspection of your Marketo Measure instance. We identify configuration gaps, tracking inconsistencies, and reporting risks, then hand you a prioritized plan so leadership can trust pipeline and revenue insights again.
The problem
When attribution stops being trusted, it stops being used.
Marketo Measure is only valuable when teams trust the data it produces. Over time, configuration drift, evolving go-to-market strategies, and unnoticed gaps quietly erode confidence in attribution reporting.
When trust breaks down, attribution becomes background noise instead of a decision-making tool. Left alone, inaccurate attribution distorts budget decisions and pipeline strategy.
Sound familiar?
- Attribution no longer reflects how your organization actually goes to market
- Channel and touchpoint data feels inconsistent or incomplete
- Teams question reports and stop using them to make decisions
- Budget gets allocated on guesswork instead of trusted ROI visibility
Data misalignment
New channels, updated campaigns, evolving data models, and one-off fixes pull your instance out of sync with how you go to market.
Eroding trust
When teams can’t trust attribution reports, they stop using them, undermining the value of the platform entirely.
Lost visibility
Without reliable touchpoint data, it becomes difficult to see which marketing efforts actually drive pipeline and revenue.
The solution
A clear, unbiased baseline for your attribution data.
The Marketo Measure Assessment is a structured, expert-led review of your instance. We identify what’s working, what’s misaligned, and where risk is accumulating, led by practitioners who deliver Marketo Measure (Bizible) Implementation and Marketing Reporting Assessments every day.
No assumptions. No guesswork. Just a baseline leadership can rely on before making changes or using attribution to make decisions.
What the assessment does
- Validates the core configuration areas that directly impact revenue reporting accuracy
- Surfaces gaps that impact reporting accuracy and credibility
- Delivers a prioritized plan to restore confidence in attribution
Assessment focus areas
Ten areas. One clear baseline.
We systematically review the configuration areas that most directly impact attribution accuracy and reporting credibility. Each one is evaluated in context, so findings reflect how your instance actually operates.
CRM & MAP Integration
Verify your CRM and marketing automation platform connections are properly configured and syncing data correctly.
Ad Platform Integrations
Audit connections with Google, Bing, Facebook, and LinkedIn to ensure accurate ad spend and campaign tracking.
JavaScript Implementation
Review the deployment and configuration of the Marketo Measure JavaScript across your web properties.
Spend Import Process
Audit how marketing spend flows into Marketo Measure to enable accurate ROI and cost-per-acquisition reporting.
Web-Based Touchpoints
Evaluate how web interactions are captured and attributed across your digital properties.
Campaign-Based Touchpoints
Assess how CRM campaigns are mapped to touchpoints and ensure alignment with your marketing strategy.
Activity-Based Touchpoints
Review activity-based tracking to capture engagement signals beyond traditional web and campaign interactions.
Touchpoint Settings
Review suppression rules, attribution lookback windows, and other critical configuration settings.
Segmentation
Examine your segmentation rules so attribution data can be filtered and analyzed meaningfully.
Custom Stages & Attribution Model
Evaluate your custom funnel stages and attribution model to ensure they reflect your actual buyer journey.
What you walk away with
Actionable outcomes, not just findings.
A prioritized roadmap to reliable, decision-ready attribution data leadership can trust.
Complete visibility
See where Marketo Measure is configured correctly and where gaps are compromising attribution accuracy.
- What’s configured correctly
- Gaps affecting attribution accuracy
- Risks to pipeline reporting
Detailed documentation
Structured documentation across all 10 focus areas, giving leadership a defensible record of reporting governance.
- Findings for every focus area
- Strengths, risks, and recommendations
- Configuration standards on record
Custom remediation scope
A prioritized plan focused on the changes that most improve ROI visibility and budget decision confidence.
- Prioritized recommendations
- Proper order of operations
- Why each change matters
How it works
Four steps. Two to three weeks.
Discovery
A focused working session to understand your Marketo Measure setup, reporting risks, and business priorities.
10-point inspection
A systematic review of the areas that most directly impact attribution accuracy, touchpoint capture, and reporting credibility.
Analysis & documentation
We document findings across each focus area, outlining strengths, risks, and prioritized recommendations.
Remediation plan
A prioritized roadmap: what to address, in what order, and why it impacts revenue reporting confidence.
Pricing
Clear scope. Clear price.
Start with the assessment. When you’re ready to act on the roadmap, we can help you move faster.
Marketo Measure Assessment
Typically completed in 2–3 weeks
- Discovery working session
- 10-point inspection of your instance
- Findings documentation for every focus area
- Prioritized remediation roadmap
Platform expertise
We work inside the platforms we assess.
Our team configures, implements, and operates attribution environments hands-on, so recommendations are grounded in how these platforms really behave.
Marketo Measure
- Touchpoint and attribution model configuration
- CRM campaign and activity mapping
- Spend import and ad platform integrations
- Custom stages and segmentation
Supporting ecosystem
- Salesforce CRM integrations
- Marketo Engage
- Google, Bing, Facebook, and LinkedIn ad platforms
- Reporting and analytics layers
FAQ
Frequently asked questions
How long does a Marketo Measure assessment take?
The assessment typically takes 2 to 3 weeks from kickoff to final findings review, depending on instance complexity and stakeholder availability.
What access do you need?
We require read-only access to Marketo Measure only. This lets us review your current configuration, attribution settings, and reporting structure without making any changes to your instance.
Will this disrupt our current reporting or campaigns?
No. The assessment is observational and does not modify live configuration during the review process.
What do we receive at the end?
A comprehensive findings document and a prioritized remediation roadmap outlining next steps.
Do you implement the recommendations?
Implementation is not included in the Marketo Measure Assessment. The assessment provides a detailed review and prioritized recommendations. If you’d like support executing them, our Marketo Measure (Bizible) Implementation work can be scoped separately.
How often should Marketo Measure be audited?
Most organizations benefit from a formal review annually, or after major CRM, lifecycle, or campaign structure changes.
Let’s talk
Take back control of your attribution data.
Don’t let misaligned or untrusted data hold your organization back. Get a clear baseline and a plan to move forward with confidence.