Attributa Webinars
Who These Webinars Are For
Our webinars are designed for:
- Marketing Operations teams
- Revenue Operations leaders
- Demand generation and growth marketers
- Marketing leaders responsible for reporting and budget decisions
- Teams using platforms such as Marketo Measure, Dreamdata, Funnel, Marketo Engage, and related revenue systems
Meet the Speakers
Our speakers are the practitioners behind the work. Each consultant brings real-world experience in designing, implementing, and optimizing attribution and reporting systems that support better business decisions.
Drew Smith
Drew Smith is the founder of Attributa, where he works with B2B organizations to design, implement, and optimize marketing attribution systems. His work focuses on helping teams turn complex data into clear, actionable insights that support better decision-making.
Katie Evans
Katie Evans holds a Master’s in Marketing from the University of Arizona and brings deep expertise in attribution strategy, marketing operations, and performance analytics. She partners with organizations across industries to turn complex data into clear, actionable insight, helping teams align marketing execution to measurable revenue outcomes.
Tom Fast
Tom Fast has 8+ years of experience in marketing attribution, including 6+ years at Adobe supporting Marketo Measure. He’s worked across 300+ client instances, hosts Marketo Measure office hours, and holds multiple certifications across leading marketing and analytics platforms.
Sign Up For Our Latest Webinar
Turning Attribution Data Into Clear Answers
Most teams today have access to attribution and performance data through platforms such as Marketo Measure, Dreamdata, and Funnel. But access to data doesn’t always translate into clarity. Many organizations still struggle to understand what’s actually driving performance and where to focus next.
In this session, we’ll walk through a practical approach to improving the structure of your attribution platform, the evaluation of your data, and the alignment of reporting with real business questions. The goal is to help you move from fragmented insights to a clearer, more reliable view of performance.
We’ll also share how to assess your current setup, from configuration and data quality to reporting alignment, so your attribution system supports confident decision-making, not just surface-level reporting.
As part of this webinar, registrants will have access to an exclusive MTA Platform Analysis, including a review of your configuration, dataset, and reporting alignment, as well as a findings report and actionable recommendations.
April 29
11:00 AM MST
11:00 AM MST