Attributa Webinars

Learn from the team behind better attribution

Who These Webinars Are For

Our webinars are designed for:

  • Marketing Operations teams
  • Revenue Operations leaders
  • Demand generation and growth marketers
  • Marketing leaders responsible for reporting and budget decisions
  • Teams using platforms such as Marketo Measure, Dreamdata, Funnel, Marketo Engage, and related revenue systems

Meet the Speakers

Our speakers are the practitioners behind the work. Each consultant brings real-world experience in designing, implementing, and optimizing attribution and reporting systems that support better business decisions.

Drew Smith

Drew Smith is the founder of Attributa, where he works with B2B organizations to design, implement, and optimize marketing attribution systems. His work focuses on helping teams turn complex data into clear, actionable insights that support better decision-making.

Katie Evans

Katie Evans holds a Master’s in Marketing from the University of Arizona and brings deep expertise in attribution strategy, marketing operations, and performance analytics. She partners with organizations across industries to turn complex data into clear, actionable insight, helping teams align marketing execution to measurable revenue outcomes.

Tom Fast

Tom Fast has 8+ years of experience in marketing attribution, including 6+ years at Adobe supporting Marketo Measure. He’s worked across 300+ client instances, hosts Marketo Measure office hours, and holds multiple certifications across leading marketing and analytics platforms.