Attributa Webinars
Who These Webinars Are For
Our webinars are designed for:
- Marketing Operations teams
- Revenue Operations leaders
- Demand generation and growth marketers
- Marketing leaders responsible for reporting and budget decisions
- Teams using platforms such as Marketo Measure, Dreamdata, Funnel, Marketo Engage, and related revenue systems
Meet the Speakers
Our speakers are the practitioners behind the work. Each consultant brings real-world experience in designing, implementing, and optimizing attribution and reporting systems that support better business decisions.
Drew Smith
Drew Smith is the founder of Attributa, where he works with B2B organizations to design, implement, and optimize marketing attribution systems. His work focuses on helping teams turn complex data into clear, actionable insights that support better decision-making.
Katie Evans
Katie Evans holds a Master’s in Marketing from the University of Arizona and brings deep expertise in attribution strategy, marketing operations, and performance analytics. She partners with organizations across industries to turn complex data into clear, actionable insight, helping teams align marketing execution to measurable revenue outcomes.
Tom Fast
Tom Fast has 8+ years of experience in marketing attribution, including 6+ years at Adobe supporting Marketo Measure. He’s worked across 300+ client instances, hosts Marketo Measure office hours, and holds multiple certifications across leading marketing and analytics platforms.
Upcoming Webinar
Marketo Measure Data Hygiene: Fixing the Silent Killers of Bad Attribution
Your attribution reports might look fine, but you question why your data doesn't. Duplicate touchpoints. Orphaned records. Leads that never got matched to the right account. None of it throws an error — all of it quietly distorts which channels get credit and which get cut.
Join Tom Fast for a practical look at the data hygiene issues that undermine attribution before anyone notices.
We'll Cover
- ✓ The common pitfalls where Marketo Measure implementations typically break down, and the early warning signs of a sync gap between your CRM and Measure
- ✓ Root causes — how duplicate and orphaned touchpoints inflate (or completely hide) channel influence, and why person-to-account matching failures leave leads disconnected from the opportunities they actually influenced
- ✓ A maintenance routine that sticks: recommended cadences for spot-checks vs. deep audits, a clear ownership model for who checks what, and a repeatable audit checklist you can put to use immediately
Whether you're troubleshooting an existing Measure instance or just want to catch problems before your next board deck, you'll leave with a concrete plan — not just a list of things to worry about.
Tom Fast
8+ years in marketing attribution · 6+ years at Adobe supporting Marketo Measure
Tom hosts Marketo Measure office hours and holds certifications across several leading marketing and analytics platforms, drawing on work across 300+ client instances. He's the person most Marketo Measure admins wish they'd called first.