Senior operators who build the systems your reporting depends on.
Attributa is a small, senior-led team. No junior bench, no handoffs to people who have never touched your instance. We assess what you have, implement what you need, and stay on to run it.
What we do
We design, implement, and operate the systems, data, and processes behind your marketing and revenue engine.
Most of the attribution problems we are called in for are not attribution problems. They are naming conventions, lifecycle logic, and a CRM sync nobody has looked at in three years. So we start with a baseline, fix the foundation, and only then argue about the model.
Every engagement is led by practitioners who work inside these platforms daily. The person who scopes your project is the person who does it.
Explore our services
Grouped by the platform or practice they sit in. Most engagements start with an assessment.
Marketo Engage
Audit an existing instance or stand up a new one. Both led by people who administer Marketo daily.
Marketo Engage Assessment
→A structured, unbiased review of configuration, data flows, program architecture, and operational hygiene. You leave with a prioritized roadmap, not a documentation dump.
Marketo Engage Implementation Packages
→Fixed-scope builds for teams standing up Marketo Engage, or rebuilding a foundation that stopped scaling. Lifecycle, scoring, templates, and CRM sync.
Marketo Measure
Attribution you can defend in a board meeting. Touchpoint capture, channel mapping, model fit.
Marketo Measure Assessment
→Find out whether the attribution numbers your team reports every month hold up. We trace touchpoint capture, channel definitions, model selection, and CRM sync end to end.
Marketo Measure (Bizible) Implementation
→Full implementation and configuration, from touchpoint architecture and channel taxonomy through reporting handoff and team enablement.
Measurement & Reporting
What your numbers say, and the buyer behavior they cannot show you.
Marketing Reporting Assessment
→Identify reporting gaps, eliminate the noise, and align revenue measurement with the strategy it is supposed to serve. For teams with too many dashboards and too little agreement.
Go-To-Market Effectiveness Analysis
→Your CRM shows what happened and attribution shows where. This shows why. Interviews across won, lost, and stalled deals, correlated to pipeline data, delivered as a 30/60/90 plan.
Ongoing & Cross-Platform
Capacity, execution, and net-new capability across the whole stack — not one vendor's product.
Managed Services
→Experienced marketing-technology operators embedded with your team for execution, governance, and strategy. Dedicated Slack channel, shared board, bi-weekly sprints.
Campaign Operations Excellence
→Keep campaigns launching on time across Marketo and HubSpot. An embedded MA/MOPs team for always-on execution when headcount is not coming.
Agentic AI Consulting and Implementation
→AI agents built for workflows you already run: support intake and routing, campaign performance analysis, anomaly detection on pipeline and MQLs — with visibility and control in production.
Generative Engine Optimization (GEO)
→Make your content discoverable and citable when buyers ask ChatGPT, Claude, Perplexity, or Google AI Overviews instead of running a search. Four-week quick start through twelve-week acceleration, with retainers to hold the ground.
Start with a 30-minute working session.
Bring the problem you actually have. We will map your current setup and tell you which of these services fits, or whether you need one at all.