Master Marketo Measure with confidence.
Ready to take control of your marketing attribution? Whether you're just getting started or need a deeper understanding, our Marketo Measure 101 course walks you through everything, step by step.
Plus downloadable templates and tools you can apply to your own marketing strategy.
Built for the person who just inherited the instance.
Attribution tools are rarely handed over with a manual. This course is the one you wish came in the box. No prior Marketo Measure experience required.
New users
You recently bought Marketo Measure and need hands-on training to get it live.
Evaluators
You're considering the platform and want a deeper understanding before committing.
Inherited users
Someone handed you an instance and you need a crash course to get up to speed.
Marketing pros
You want to expand your skill set and make attribution a career advantage.
Four tracks. Twenty lessons. One working attribution setup.
Every module includes step-by-step guidance and knowledge checks to reinforce your learning as you go.
Getting started
- Introduction to the course
- Introduction to Marketo Measure
Integrations
- Installing the Marketo Measure JavaScript
- Integrating with ad platforms
- Integrating with your CRM
Configuration
The core of the course- Online channels
- Offline channels
- CRM campaigns
- Marketo programs
- CRM activities
- Marketo activities
- Segmentation
- Custom stages
- Boomerang stages
- Custom attribution model
- Touchpoint settings
- Marketing spend
Reporting
- Intro to attribution models
- In-platform reports & dashboards
- Building reports & dashboards in your CRM
Templates and tools, included
On top of the modules, you get exclusive templates and tools to download, explore, and apply to your own marketing strategy.
Four steps and you're in.
Get approved
Quick and easy registration, no long forms.
Access the course
Head to the Course Catalog and enroll in Marketo Measure 101.
Learn at your pace
100% self-paced. Start, stop, and revisit whenever you need.
Take the first step toward mastering Marketo Measure.
Have questions? Email university@attributa.io and we'll be happy to help.
Enroll in Marketo Measure 101 →