Payback Windows & Marketing Attribution
Have you ever had an over-eager executive ask you about the ROI of a campaign that just launched? Then, you need to learn more about payback windows…
If you’ve worked in the operations space for any length of time, you’re aware of Opportunity Contact Roles (OCRs), how they work, and why they’re important. But, one thing that comes up a lot when we work with clients on marketing attribution is how OCRs impact marketing attribution.
We work with many clients at various points on the spectrum of marketing reporting maturity. Some orgs we work with are super early in their maturity, and some are much later in their maturity. But, the orgs that do marketing reporting best, have a reporting cadence.
Intro to Marketing Attribution
Watch this video to learn about what marketing attribution is.