Yes… Yes you can. Here’s the playbook.

If you’ve worked in the operations space for any length of time, you’re aware of Opportunity Contact Roles (OCRs), how they work, and why they’re important. But, one thing that comes up a lot when we work with clients on marketing attribution is how OCRs impact marketing attribution.

The idea of a “Golden Path” is something that many marketers are interested in. But, is it something you should be pursuing? Or, is it nothing more than fool’s gold?

Not sure if you’re ready for marketing attribution? Or, what the steps are to get yourself ready? This guide will help you make sure you’re ready.

Use this UTM Builder Tool to help your organization standardize, normalize and operationalize UTM best practices.

Use this Marketing Attribution Readiness Checklist to help you determine if your organization is ready for marketing attribution.

Learn more about how to take the pain out of recording marketing spend data with these best practices.

How to quickly backfill historical data in Marketo Measure.

Harness the Power of 1.

Watch this video to learn more about the nuts and bolts of how marketing attribution platforms create engagement data.

Watch this video for a deep dive into attribution models, how they work and how to make them work for you.

Watch this video to get some ideas for some very foundational attribution reports that you should be using.

Watch this video to learn some best practices around using UTMs.

Learn more about how to continue to grow your maturity with Marketo Measure with this guide. Chart your path to continued success and identify areas and ideas for growth.

Evaluating and selecting an attribution platform doesn’t have to be nightmare. Follow this guide to make your evaluation and selection process easier, more efficient and achieve better outcomes.