Payback Windows & Marketing Attribution

Have you ever had an over-eager executive ask you about the ROI of a campaign that just launched? Then, you need to learn more about payback windows…

How Contact Roles Impact Marketing Attribution

If you’ve worked in the operations space for any length of time, you’re aware of Opportunity Contact Roles (OCRs), how they work, and why they’re important. But, one thing that comes up a lot when we work with clients on marketing attribution is how OCRs impact marketing attribution.

Finding the Golden Path

The idea of a “Golden Path” is something that many marketers are interested in. But, is it something you should be pursuing? Or, is it nothing more than fool’s gold?

How to Get your Organization Ready for Marketing Attribution

Not sure if you’re ready for marketing attribution? Or, what the steps are to get yourself ready? This guide will help you make sure you’re ready.

UTM Builder Tool

Use this UTM Builder Tool to help your organization standardize, normalize and operationalize UTM best practices.

Marketing Attribution Readiness Checklist

Use this Marketing Attribution Readiness Checklist to help you determine if your organization is ready for marketing attribution.

Unlocking True ROI with Marketo Measure

Learn more about how to take the pain out of recording marketing spend data with these best practices.

Intro to Marketing Attribution

Watch this video to learn about what marketing attribution is.

How Attribution Platforms Create Engagement Data

Watch this video to learn more about the nuts and bolts of how marketing attribution platforms create engagement data.

How Attribution Models Work

Watch this video for a deep dive into attribution models, how they work and how to make them work for you.

Foundational Marketing Attribution Reports

Watch this video to get some ideas for some very foundational attribution reports that you should be using.

UTM Success

Watch this video to learn some best practices around using UTMs.

The Marketo Measure Maturity Model

Learn more about how to continue to grow your maturity with Marketo Measure with this guide. Chart your path to continued success and identify areas and ideas for growth.

Evaluating and Selecting an Attribution Platform

Evaluating and selecting an attribution platform doesn’t have to be nightmare. Follow this guide to make your evaluation and selection process easier, more efficient and achieve better outcomes.

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