Attributa’s Privacy Policy

01Information We Collect

When you register for an event or submit a form, we may collect:

• Name
• Email address
• Company name
• Job title
• Phone number (if provided)
• Any additional information you choose to share

We may also collect limited technical data, such as IP address, browser type, and interaction data, from our website or event platforms.

02How We Use Your Information

We use your information to:

• Register you for events, webinars, or experiences
• Send event confirmations, reminders, and updates
• Share relevant content, insights, or follow-ups related to your interest
• Communicate about our products, services, or future events
• Improve our marketing, events, and user experience

We will only use your data in ways that are relevant to your interaction with Attributa.

03LinkedIn Lead Forms

If you submit your information through a LinkedIn form:

• Your data is shared with Attributa in accordance with LinkedIn’s policies
• We use this information strictly for the purposes described above
• We do not sell or misuse your data

04How We Share Information

We do not sell your personal information.

We may share your data with trusted service providers, such as HubSpot (CRM and email), Dreamdata (marketing attribution), event platforms, and the analytics and advertising providers described in Section 8, as well as partners involved in co-hosted events, where applicable. These parties are required to protect your information.

05Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy or to meet legal requirements.

06Your Rights

You may request to access, update, or delete your personal information, or opt out of communications at any time.

Contact us at: info@attributa.io

07Data Security

We take reasonable measures to protect your information from unauthorized access or misuse.

08Cookies, Analytics & Session Recording

We use cookies and similar technologies to understand how visitors use our website, measure the effectiveness of our marketing, and improve the site experience. These tools may collect information such as your IP address, browser and device type, pages visited, referring website, and how you interact with our pages.

Session recording and heatmaps. We use Contentsquare (formerly Hotjar) to understand how visitors navigate our website. Contentsquare records interactions such as mouse movements, clicks, scrolling, and pages viewed, and uses this to create session recordings and heatmaps. Text you type into forms, email addresses, and payment information are automatically masked and are not captured. Contentsquare processes this data on our behalf. You can learn more in Contentsquare’s Visitor Privacy Policy.

Marketing automation and CRM. We use HubSpot to manage our contacts, forms, and email communications. HubSpot places cookies on our website to track pages visited and, if you submit a form, to connect that activity to your contact record. You can learn more in HubSpot’s Privacy Policy.

Marketing attribution. We use Dreamdata to understand how our marketing contributes to business outcomes. Dreamdata collects information about your visits to our website, such as pages viewed, referring sources, and session activity, and connects it with information in our CRM. Dreamdata may also use IP address data to identify the company associated with a visit. You can learn more in Dreamdata’s Privacy Policy.

Tag management. We use Google Tag Manager to manage the analytics and marketing tools on our website. Google Tag Manager itself does not collect personal information, but it loads some of the tools described in this section.

Website analytics. We use Google Analytics to understand how visitors find and use our website, such as which pages are viewed, how long visitors stay, and what device and browser they use. Google Analytics uses cookies and similar technologies to collect this information, and only does so after you consent. Learn more in Google’s Privacy Policy, and opt out at any time with the Google Analytics Opt-out Browser Add-on.

Advertising and conversion tracking. From time to time, we may run advertising campaigns on platforms such as LinkedIn and Meta (Facebook and Instagram). When we do, we may use tools such as the LinkedIn Insight Tag and the Meta Pixel to measure how our ads perform and to show relevant ads to people who have visited our website. These tools may collect information such as pages visited and actions taken on our site. You can manage your ad preferences in your LinkedIn and Meta account settings.

Your choices. When you first visit our website, you can accept or decline non-essential cookies using our cookie banner. You can change your choice at any time through the cookie settings button that appears at the bottom of every page. You can also block or delete cookies through your browser settings, though some parts of the site may not work as intended. For questions about our use of these technologies, contact us at info@attributa.io.

09Updates to This Policy

We may update this policy periodically. Changes will be posted on this page, and the “Last updated” date at the top will be revised.