Client Success Stories

See how B2B teams gained clarity with Attributa

Real results from marketing and operations leaders who transformed their attribution, reporting, and revenue visibility.

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1,000s
erroneous touchpoints cleared
Employment Hero
Marketo Measure rebuilt from the ground up, restoring trust in every attribution touchpoint
HR Tech Marketo Measure
Identified critical data duplication from simultaneous syncing of Marketo Measure to both Marketo Engage and Salesforce
Cleared thousands of erroneous touchpoints, reducing Salesforce data storage costs
Established Tableau as the single source of truth, ending years of conflicting data across Funnel.io, Datorama, and Tableau
"The ROI isn't just a dollar figure: it's the confidence that the setup is right and follows best practices. I would give Attributa a 100% recommendation for anyone considering Marketo Measure."
G
Greg
Senior Marketing Operations Manager
Employment Hero
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29%
MQL conversion rate (up from 6%)
ON24
MQL conversion rate improved nearly 5× after redefining criteria and building executive dashboards in Domo
B2B SaaS GTM Reporting & Analytics
Audited pipeline and conversion metrics across Marketing, BDR, and Sales, surfacing root causes of funnel leakage
Redefined MQL criteria and built executive dashboards in Domo with a weekly reporting cadence, delivering measurable improvement within weeks
Reallocated program spend to higher-performing channels, improving pipeline contribution and forecast confidence
After redefining MQL criteria and launching executive dashboards in Domo, ON24's marketing team improved MQL conversion from 6% to 29%, enabling better spend decisions and stronger alignment across Marketing, BDR, and Sales.
X
Xenia
Senior Director, Marketing Operations
ON24
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"

The ROI isn't a dollar figure you can point to: it's the confidence that everything is set up correctly and follows best practices. We found answers with Attributa that Adobe consultants couldn't give us. I'd give them a 100% recommendation.

G
Greg
Senior Marketing Operations Manager · Employment Hero

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