Begin your Marketo Measure 101 journey

 

Are you ready to start your Marketo Measure journey? 

If so, then this course is exactly what you’re looking for. This course is designed for people that fit one of the following criteria:

  • Recently purchased Marketo Measure and need some training help to get you up to speed
  • Currently considering purchasing Marketo Measure and want a deeper level of understanding of how it works and what it does
  • Inherited an instance of Marketo Measure and have no idea what this tool is
  • Just want to learn more about this tool to further your professional development

If you meet any of those criteria above, then this course is perfect for you!!

What you’ll learn

Below is an outline of what the course is going to consist of. In addition to these modules, there will be knowledge checks throughout to help reinforce the learning.

  • Introduction to the Course
  • Introduction to Marketo Measure
  • Integrations
    • Installing the Marketo Measure javascript
    • Integrating with ad platforms
    • Integrating with your CRM
  • Configuration
    • Online Channels
    • Offline Channels
      • CRM Campaigns
      • Marketo Programs
    • CRM Activities
    • Marketo Activities
    • Segmentation
    • Custom Stages
      • Boomerang Stages
    • Custom Attribution Model
    • Touchpoint Settings
    • Marketing Spend
  • Reporting
    • Intro to Attribution Models
    • In-Platform Reports & Dashboards
    • Building Reports & Dashboards in your CRM

In addition to the modules above, there will also be templates and tools for you to download and explore that will further help you learn and apply your knowledge.

Interested in signing up?

Go to the link below and click on the “Sign up here” link at the top of the page.

Course Link: https://university-attributa.talentlms.com/plus/login 

When you sign up for an account, your profile will go through a quick approval process. Once you’re approved, you can log in.

Now that you’re logged in, go ahead and click on “Course Catalog”. There, you will see the “Marketo Measure 101” course. Click to sign up and go through the checkout process. If you have a coupon code, make sure you apply that during the checkout process.

From there, you’re off to the races!! The course is 100% self-paced, so you can learn at your pace.

If you have any questions/concerns with the process, please contact us at university@attributa.io.

We hope you enjoy the course!!