Skip to main content
Campaign Operations Excellence
Keep campaigns launching on time across Marketo and HubSpot without adding headcount. Our embedded MA/MOPS team plans, builds, QA’s, and reports so your marketing engine never stalls.
The Problem
You Need More Hands
Marketing operations teams face resource challenges every day. These challenges can emerge suddenly and unexpectedly, disrupting carefully planned campaigns and leaving you scrambling to maintain momentum. When you do not have enough hands, Campaign Operations Excellence becomes the difference between stalled launches and reliable execution.
-
Unexpected Departure — Someone left the team and recruiting takes months before finding the right replacement.
-
Reduction in Force — Budget cuts reduced headcount but marketing demands remain unchanged.
-
Maternity Leave — A key team member is taking well-deserved leave, but campaigns can’t wait.
-
Increased Workload — Marketing is ramping up output but you’re facing a headcount freeze.
The Reality
Marketing Never Stops
Regardless of which scenario describes your situation, one truth remains constant: marketing execution cannot miss a beat.
Your organization still needs to build and launch campaigns, get emails out the door, nurture leads through the funnel, and maintain consistent engagement with prospects and customers.
Pipeline generation doesn’t pause. Revenue targets don’t adjust. The marketing machine must keep running smoothly, even when your team is operating with fewer hands than you need.
The Solution
Campaign Ops with Attributa
Campaign Operations Excellence from Attributa is a flexible, expert solution that seamlessly integrates with your team. Pair Campaign Operations Excellence with our Go-To-Market Effectiveness Analysis for full-funnel visibility.
- Expert Overflow Capacity —Attributa’s team of Marketing Automation and Marketing Operations experts can function as your strategic overflow resource. We bring deep expertise across platforms and best practices to augment your capabilities.
-
Seamless Integration — We’re here to supplement your team’s capabilities and help ensure that your marketing execution doesn’t miss a beat—no matter what challenges arise. We become an extension of your team.
Explore all of our marketing operations services if you need a different level of support.
What Is Campaign Operations Excellence?
Campaign Operations Excellence is an embedded MA/MOPs execution service that delivers end-to-end campaign operations services for Marketo and HubSpot. Instead of trying to run campaigns off the side of someone’s desk, you plug in a team that lives and breathes marketing operations.
We plan, build, QA, launch, and report inside your stack with governance and documentation baked in, so data stays clean and sales can trust the reporting. Our team works natively in Marketo and HubSpot and orchestrates the connected tools that power your ABM, events, routing, and automation.
Platform Expertise You Can Count On
Our team has deep expertise in the marketing automation platforms that power modern marketing operations. We bring certified expertise and real-world experience to every engagement.
Marketo Engage
Full platform capabilities including:
- Campaign building and execution
- Email marketing and nurture programs
- Lead scoring and lifecycle management
- Dynamic Chat for conversational marketing
- Interactive Webinars for virtual events
HubSpot
Complete HubSpot proficiency including:
- Marketing Hub automation workflows
- Email campaigns and sequences
- Landing pages and forms
- Live Chat implementation
- Reporting and analytics
Ecosystem Tools We Work With
Connected Platform Ecosystem
Keep campaigns shipping with an embedded marketing operations team that plans, builds, and optimizes on your stack, delivering reliable campaign operations services in Marketo and HubSpot.
Embedded Team Model
We embed our team members directly into your organization, becoming a natural extension of your marketing operations. You’ll work with us as if we’re internal employees.
Strategic Planning
We combine excellent planning and project management skills to ensure campaigns launch on time and on target. Our structured approach keeps everyone aligned.
Flexible Execution
When priorities shift4and they will4we pivot on a dime. Our agile approach means we can adjust to new requirements without missing critical deadlines.
Campaign Operations Excellence for Marketo and HubSpot
The Attributa Advantage
Three proof points you can place before pricing. Keep this on a light background to reset visual rhythm.
A Smarter Approach to Pricing
These pricing tiers are built specifically for our Campaign Operations Excellence offering, so you always know what you’re investing in your campaign operations services each month. We’ve reimagined how campaign operations partnerships should work. Traditional hourly retainers create uncertainty and leave you wondering if you bought too many or too few hours each month.
Activity-Based Pricing
Our packages are based on the volume of monthly activities and campaigns you need executed, not arbitrary hour buckets that may or may not align with your actual needs.
Predictable Monthly Investment
Your monthly fee covers up to a certain number of campaigns and activities. No guessing, no hour-tracking anxiety, no unused hours expiring at month-end.
Better Value
Our hourly rate for Campaign Ops is lower than our standard strategic consulting rate, so you’re getting expert execution at a better price point.
Choose Your Package
We offer five package tiers designed to match organizations at every stage of growth. From startups to enterprise organizations, we have a solution that fits your campaign volume and budget.
Start-Up
For early-stage companies building their engine and validating demand
SMB
Most Popular
Ideal for small to mid-size teams scaling marketing efforts
Scaling
For rapidly growing companies increasing campaign output
Corporate
Supporting established corporate marketing teams that need dependable, high-volume campaign execution.
Enterprise
For large enterprises with high-volume campaign
requirements
requirements
Package Features Comparison
Each package includes core campaign operations capabilities, with additional dedicated resources and support as you scale. Review the full feature breakdown to understand what’s included at each tier.
| Feature | Start-up | SMB | Scaling | Corporate | Enterprise | Unlimited |
|---|---|---|---|---|---|---|
| Shared Consultant | ✔ | ✔ | ✖ | ✖ | ✔ | ✔ |
| Sprint Planning | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Project Intake Process | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Project Management | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Shared Project Manager | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Monthly Campaigns | Up to 10 | Up to 20 | Up to 40 | Up to 60 | Up to 100 | Unlimited |
| Dedicated Consultant | ✖ | ✖ | ✔ | ✔ | ✔ | ✔ |
| Dedicated Project Manager | ✖ | ✖ | ✖ | ✖ | ✔ | ✔ |
| Second Dedicated Consultant | ✖ | ✖ | ✖ | ✖ | ✔ | ✔ |
| Dedicated Project Team | ✖ | ✖ | ✖ | ✖ | ✖ | ✔ |
Frequently Asked Questions
About Campaign Operations Excellence
What counts as a “campaign” in your packages?
A campaign is a scoped build and launch cycle, typically including assets, workflows, QA, and reporting. Multi-variant launches may count as more than one.
Which platforms do you support?
Primarily Marketo Engage and HubSpot, plus tools like Qualified, Knak, 6sense, Demandbase, LeanData, ON24, Zoom, Cvent, RainFocus, Zapier, and Clay.
How fast can you start?
In most cases we begin within 1–2 weeks after access and intake. Light audits and a sprint plan kick off in Week 1.
How do you handle QA and approvals?
We use a documented checklist for links, tracking, data capture, scoring, routing, and compliance, then route for stakeholder sign-off before launch.