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Go-To-Market Effectiveness Analysis
Your CRM shows what happened. Your attribution model shows where. Our Go-To-Market Effectiveness Analysis reveals why buyers say yes, stall, or walk away.
The Problem
Data shows performance – but not persuasion.
60% of marketing leaders admit they don’t know why buyers choose them—or walk away. Millions are spent on demand gen, yet no one truly understands the human reasons behind a “yes” or “no.”
MTA, MMM, and incrementally explain where performance showed up, not why buyers made their decisions. The human side of the pipeline remains invisible, leaving teams guessing where trust is built – or lost.
The Solution
GTM Effectiveness Analysis reveals the why behind your pipeline and converts insight into a prioritized action plan. We uncover the psychological triggers, trust signals, and hidden friction behind every deal and connect them to your pipeline data.
- Why deals stall or accelerate at critical stages
- Which content and channels influence progression
- How SDR/AE interactions shape trust
- Which competitor narratives win with your ICP
- Why customers choose you – even when price isn’t in your favor
GTM Effectiveness Analysis pairs naturally with our Campaign Operations Excellence service to turn insights into repeatable execution.
What is GTM Effectiveness Analysis?
GTM Effectiveness Analysis is buyer psychology research designed specifically for B2B marketing and attribution teams. Unlike traditional market research (which surveys opinions), we interview real buyers from your won, lost, and stalled deals to uncover the psychological triggers and hidden barriers that influenced their decision. We then correlate these insights with your attribution and pipeline data.
Why GTM Effectiveness Analysis Matters
See exactly why opportunities advance – or don’t. We reveal the moments that make or break conversion, where trust is built or lost, and how interactions accelerate – or kill – momentum. The result: clarity to double down on what works and fix what doesn’t.
From Blind Spots to Buyer Clarity
We ask the right questions at the right stages of the journey, uncovering how perception, trust, and timing shape outcomes. A systematic 4-phase approach to understanding the human side of your pipeline.
Discover
Establish the baseline: ICP and journey map, messaging and competitor audit, and hypotheses on where trust is built, eroded, or stalled.
Engage
Instrument the journey: launch intercepts and post-call prompts; capture structured buyer signals at key stages; connect read-only to CRM/MAP.
Decode
Model the why: correlate signals with progression and revenue, quantify friction and content lift, and identify the moments that tip outcomes.
Deliver
Operationalize change: executive brief, prioritized 30/60/90 plan, enablement assets, and measurement guardrails for ongoing tuning.
This is the difference between a “DIY survey” and a strategic revenue unlock.
A 1% Investment That
Drives 100% Smarter Growth
Drives 100% Smarter Growth
Yes or No?
If your org spends $5M on marketing, $10M+ on sales and you don’t know why buyers say yes or no, you’re flying blind.
For less than 1% of that spend, you get:
✓ Clarity on what drives wins
✓ Confidence to cut wasted spend
✓ A blueprint to scale what works
What You’ll Finally Know
Why B2B Marketing Leaders Choose Attributa for Buyer Research?
Built by Operators Who’ve Led GTM, Not Just Measured It
Built by Operators Who’ve Led GTM, Not Just Measured It
Traditional attribution is only part of the story. MTA, MMM, and incrementality explain the “what”—but they can’t uncover the “why.”
The winners will be the first to integrate psychological insight into their GTM strategy.
Buyers’ expectations are shifting fast. Without understanding the “why” behind decisions, you risk losing deals to competitors who adapt faster.
Investment & Timeline for GTM Analysis
Project Phase
$28,250
Discovery, Design, Build, Enable/Train
- Buyer journey mapping (15–25 interviews)
- Survey design & deployment system
- Data correlation framework
- Initial executive insights report
Quarterly Monitoring
$14,500/quarter
Monitoring, Optimization, Analysis, QBR
- Monthly survey maintenance & monitoring
- Quarterly data analysis
- Executive QBR with actionable insights
- Track evolving buyer behavior
Total First-Year Investment
$86,250
Less than 1% of your GTM spend for clarity on 100% of your pipeline
Frequently Asked Questions
About GTM Effectiveness Analysis
What is GTM Effectiveness Analysis?
A structured buyer research service for B2B that connects real buyer signals to your pipeline. We map the journey, capture stage-based feedback, and correlate those insights with your CRM to explain why deals accelerate, stall, or close.
How is this different from attribution/MMM?
Attribution shows what performed where. GTM Effectiveness Analysis explains why buyers chose (or walked)—so marketing, sales, and product can act with confidence.
Who should be involved?
Marketing leadership or RevOps, a sales leader, and product marketing. We usually work with 3–5 stakeholders
What access do you need?
Read-only to CRM/MAP (opportunity stages, basic campaign touchpoints), plus buyer-safe survey intercepts. No sensitive data leaves your systems.
What outcomes can we expect?
Clarity on win drivers, confidence to cut wasted spend, tighter sales messaging, and cleaner handoffs. We’ll plug your numbers into the plan so results are trackable.