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Marketo Measure Assessment
Built to restore confidence in your revenue reporting.
The Problem
When Attribution Stops Being Trusted
Marketo Measure is only valuable when teams trust the data it produces. Over time, configuration drift, evolving go-to-market strategies, and unnoticed gaps can quietly erode confidence in attribution reporting.
- Attribution no longer reflects how your organization actually goes to market
- Channel and touchpoint data feels inconsistent or incomplete
- Teams question reports and stop using them to make decisions
When trust breaks down, attribution becomes background noise instead of a decision-making tool. Without intervention, inaccurate attribution can quietly distort budget decisions and pipeline strategy.
The Solution
A Clear, Unbiased Baseline for Your Attribution Data
The Marketo Measure Assessment provides a structured, expert-led review of your instance to identify what’s working, what’s misaligned, and where risk is accumulating.
- Validate the core configuration areas that directly impact revenue reporting accuracy
- Surface gaps that impact reporting accuracy and credibility
- Deliver a prioritized plan to restore confidence in attribution
No assumptions. No guesswork. Just executive confidence.
If your review uncovers deeper configuration gaps, explore our Marketo Measure Implementation Services for structured remediation support.
Why Attribution Data Falls Out of Alignment
The challenge isn’t setting up attribution, it’s keeping it aligned as your business evolves. Marketo Measure environments change constantly. New channels, updated campaigns, evolving data models, and one-off fixes can introduce small issues that compound over time. Without trusted attribution, teams allocate budget based on guesswork, which erodes performance and weakens ROI visibility.
This is why a holistic, expert-led review is critical before making changes or relying on attribution for decision making.
A 10-Point Inspection of Your Marketo Measure Instance
We conduct a systematic review of the configuration areas that most directly impact attribution accuracy and reporting credibility. Each focus area is evaluated in context, ensuring insights reflect how your instance actually operates.
CRM & MAP Integration
Verify your CRM and marketing automation platform connections are properly configured and syncing data correctly.
Ad Platform Integrations
Audit connections with Google, Bing, Facebook, and LinkedIn to ensure accurate ad spend and campaign tracking.
JavaScript Implementation
Review the deployment and configuration of the Marketo Measure JavaScript across your web properties.
Spend Import Process
Audit how marketing spend data flows into Marketo Measure to enable accurate ROI and cost-per-acquisition reporting.
Web-Based Touchpoints
Evaluate how web interactions are being captured and attributed across your digital properties.
Campaign-Based Touchpoints
Assess how CRM campaigns are mapped to touchpoints and ensure alignment with your marketing strategy.
Activity-Based Touchpoints
Review activity-based tracking to capture engagement signals beyond traditional web and campaign interactions.
Touchpoint Settings
Review touchpoint suppression rules, attribution lookback windows, and other critical configuration settings.
Segmentation
Examine your segmentation rules to ensure attribution data can be filtered and analyzed meaningfully.
Custom Stages & Attribution Model
Evaluate your custom funnel stages and attribution model to ensure they reflect your actual buyer journey.
What You Can Expect From the Assessment
A structured process that validates attribution accuracy and defines a clear path forward.
Discovery
We begin with a focused working session to understand your Marketo Measure setup, reporting risks, and business priorities.
10-Point Inspection
We conduct a systematic review of the 10 configuration areas that most directly impact attribution accuracy, touchpoint capture, and reporting credibility.
Analysis & Documentation
We document findings across each focus area, outlining strengths, risks, and prioritized recommendations.
Custom Remediation Plan
You receive a prioritized roadmap outlining what should be addressed, in what order, and why it impacts revenue reporting confidence.
Actionable Outcomes, Not Just Findings
Through this assessment, you’ll gain clarity on the critical aspects of your Marketo Measure configuration. Walk away with a prioritized roadmap to reliable, decision-ready attribution data leadership can trust.
Complete Visibility
Gain clear visibility into where Marketo Measure is configured correctly and where gaps are compromising attribution accuracy and pipeline reporting.
Detailed Documentation
Receive structured documentation across all 10 focus areas, giving leadership a defensible record of reporting governance and configuration standards.
Custom Remediation Scope
Get a prioritized remediation plan focused on the changes that most directly improve ROI visibility and budget decision confidence across pipeline reporting.
If implementation support is required, we offer dedicated Marketo Measure (Bizible) implementation services to execute the roadmap with precision.
Frequently Asked Questions
About Marketo Measure Assessment
How long does the assessment take?
The assessment typically takes 2 to 3 weeks from kickoff to final findings review, depending on instance complexity and stakeholder availability.
What access do you need?
We require read-only access to Marketo Measure only. This allows us to review your current configuration, attribution settings, and reporting structure without making any changes to your instance.
Will this disrupt our current reporting or campaigns?
No. The assessment is observational and does not modify live configuration during the review process.
What do we receive at the end?
You receive a comprehensive findings document and a prioritized remediation roadmap outlining next steps.
Do you implement the recommendations?
Implementation is not included in the Marketo Measure Assessment. The assessment provides a detailed review and prioritized recommendations. If you would like support executing those recommendations, that can be scoped separately and requires additional investment.
How often should Marketo Measure be audited?
Most organizations benefit from a formal review annually or after major CRM, lifecycle, or campaign structure changes.