AI Organic Search Attribution: How to Track AI Traffic in Marketo Measure AI organic search attribution is quickly becoming essential as buyers shift from traditional search engines to tools like...
Read More
Buying Group Lead Scoring requires a fundamentally different approach than traditional lead scoring models. If you’re still scoring individuals the same way you always have, you’re likely missing buying signals...
Read More
Most marketers want to know what works, but far fewer want to understand what doesn’t. That hesitation is natural because wins feel good while losses are uncomfortable. Analyzing what didn’t...
Read More
Marketing Qualified Buying Groups (MQBGs) are quickly becoming the new standard in modern B2B marketing. Buying groups are everywhere right now. If you listen to Gartner, Forrester, Jon Miller, or...
Read More
If you’re on LinkedIn, you’ve undoubtedly heard some of the criticisms of multi-touch attribution (MTA), specifically around how it can’t track brand or other non-click-based interactions. And, let’s be honest,…
I've been in more attribution conversations than I can count. Some start with a question of curiosity: "Why isn't LinkedIn showing up in our reports?" Others begin with panic: "Our...
Read More
Why This Matters In Salesforce, the standard FirstRespondedDate on the Campaign Member object is a Date-only field. While this might be sufficient for high-level reporting, it poses limitations when working...
Read More
Lead scoring is an inexact science. We assign points to data values to determine if a person in our database matches in terms of their identity, company affiliation, and relative...
Read More
Let’s set the scene: You’ve found yourself behind the helm of a recently inherited Marketo Measure (Bizible) instance and have been tasked with building reports for a company-wide attribution project….
It’s an exciting moment to get that bright, shiny, fresh instance of Marketo Engage. The possibilities, the freedom, that new instance smell… It’s all right there in front of you....
Read More