If you’re on LinkedIn, you’ve undoubtedly heard some of the criticisms of multi-touch attribution (MTA), specifically around how…
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I've been in more attribution conversations than I can count. Some start with a question of curiosity: "Why...
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Why This Matters In Salesforce, the standard FirstRespondedDate on the Campaign Member object is a Date-only field. While...
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Lead scoring is an inexact science. We assign points to data values to determine if a person in...
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Let’s set the scene: You’ve found yourself behind the helm of a recently inherited Marketo Measure (Bizible) instance…
It’s an exciting moment to get that bright, shiny, fresh instance of Marketo Engage. The possibilities, the...
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If you’ve used Marketo Engage for a while, you might agree with folks who say the tool hasn’t...
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The 2025 Adobe Summit made one thing clear: Adobe is doubling down on B2B. With a renewed focus...
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One of the great things about Marketo Measure is that it tracks someone's true first touch with your...
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