Featured - Attributa

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Marketing Qualified Buying Groups (MQBG): 7 Reasons You Should Be Using Them

By Victoria GamboaMarketo Engage and Marketing Ops Execution, Featured

Marketing Qualified Buying Groups (MQBGs) are quickly becoming the new standard in modern B2B marketing. Buying groups are...

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February 19, 2026

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How to do Lift Analysis Using Multi-Touch Attribution Data

By Lia DramenReporting Guides and Analytics Frameworks, Featured

If you’re on LinkedIn, you’ve undoubtedly heard some of the criticisms of multi-touch attribution (MTA), specifically around how…

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December 16, 2025

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The Five Most Important Aspects of Your Marketo Engage Implementation

By Lia DramenMarketo Engage and Marketing Ops Execution, Featured

It’s an exciting moment to get that bright, shiny, fresh instance of Marketo Engage. The possibilities, the...

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July 4, 2025

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