A practical look at the Marketo Engage MCP server’s 120+ tools, from instance audits and bulk exports to smart campaign edits, and how to govern write access.
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Most people who use Marketo Measure day-to-day never open the object schema, and honestly, there’s no reason they should have to. You run your campaigns, you check your dashboards, and the attribution numbers show up where they’re supposed to. But when something looks off, when a deal closes, and the touchpoints attached to it don’t match what you remember happening, the answer almost always lives in a part of the system nobody looks at until they have to: the object model connecting Marketo Measure to Salesforce.
TL;DR AI systems judge a company by synthesizing signals across the whole ecosystem, including the site, docs, reviews,…
Buyers are asking ChatGPT, Perplexity, and Google’s AI Mode for recommendations before they ever type a query into…
The 5 stages of B2B attribution. From single-touch to AI. The Marketing Measurement Maturity Model In short: the…
Beyond SEO: GEO, AEO & LLMO Explained Webinar Recap If you missed our most recent webinar led by…
Marketing Qualified Buying Groups (MQBGs) are quickly becoming the new standard in modern B2B marketing. Buying groups are...
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If you’re on LinkedIn, you’ve undoubtedly heard some of the criticisms of multi-touch attribution (MTA), specifically around how…
It’s an exciting moment to get that bright, shiny, fresh instance of Marketo Engage. The possibilities, the...
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