A practical look at the Marketo Engage MCP server’s 120+ tools, from instance audits and bulk exports to smart campaign edits, and how to govern write access.
Read More
Buying Group Lead Scoring requires a fundamentally different approach than traditional lead scoring models. If you’re still scoring...
Read More
Marketing Qualified Buying Groups (MQBGs) are quickly becoming the new standard in modern B2B marketing. Buying groups are...
Read More
Lead scoring is an inexact science. We assign points to data values to determine if a person in...
Read More
It’s an exciting moment to get that bright, shiny, fresh instance of Marketo Engage. The possibilities, the...
Read More