Most people who use Marketo Measure day-to-day never open the object schema, and honestly, there’s no reason they should have to. You run your campaigns, you check your dashboards, and the attribution numbers show up where they’re supposed to. But when something looks off, when a deal closes, and the touchpoints attached to it don’t match what you remember happening, the answer almost always lives in a part of the system nobody looks at until they have to: the object model connecting Marketo Measure to Salesforce.
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