Everybody knows that you can’t track “dark social” with marketing attribution, specifically software-based attribution, right? Right?? Well, in...
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Payback Windows and Marketing Attribution When you start getting into marketing attribution and reporting on how marketing campaigns…
Can you track podcasts with marketing attribution? Yes… yes you can. Despite what some very loud voices on...
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How Contact Roles Impact Marketing Attribution If you’ve worked in the operations space for any length of time,...
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Finding the Golden Path A marketer’s holy grail? Or, fool’s gold? The idea of a “Golden Path” is...
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Marketing Attribution Readiness So, you’re interested in marketing attribution, but you aren’t sure if you’re ready for it....
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You’ve identified that you want to go down the path of marketing attribution. Congratulations! But now comes the…