Resources

Practical guidance on attribution, Marketo Measure, reporting, and marketing operations.

FeaturedIndustry Updates and Thought LeadershipMarketo Engage and Marketing Ops Execution
September 28, 2026

What You Can Actually Do with the Marketo Engage MCP Server (and Marketo AI Skills)

A practical look at the Marketo Engage MCP server's 120+ tools, from instance audits and bulk exports to…
Victoria Gamboa
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September 8, 2026

I Don’t Think Most Companies Are Ready for AI-Assisted Discovery Yet

September 1, 2026

What’s Actually Inside the Marketo Measure Data Model (And Why Most Teams Never Look)

Marketo Measure Implementation and Optimization

Technical guidance for deploying, configuring, and getting the most from Marketo Measure across your revenue funnel.

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FeaturedMarketo Measure Implementation and OptimizationReporting Guides and Analytics Frameworks
September 1, 2026

What’s Actually Inside the Marketo Measure Data Model (And Why Most Teams Never Look)

Most people who use Marketo Measure day-to-day never open the object schema, and honestly, there's no reason they…
Victoria Gamboa
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Marketo Measure Implementation and Optimization
March 17, 2026

AI Organic Search Attribution: 3 Steps to Track AI Traffic in Marketo Measure

AI Organic Search Attribution: How to Track AI Traffic in Marketo Measure AI organic search attribution is quickly…
Victoria Gamboa
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Marketo Measure Implementation and Optimization
September 10, 2025

What’s Actually Causing Your Attribution Headaches? 5 Marketo Measure Best Practices That Work

I've been in more attribution conversations than I can count. Some start with a question of curiosity: "Why…
Lia Dramen
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Marketing Attribution Strategy and Best Practices

High-level guidance on building an attribution program that aligns teams, processes, and definitions. Designed for leaders and practitioners who need clarity before scaling measurement.

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Marketing Attribution Strategy and Best Practices
October 27, 2023

Tracking “Dark Social” with Marketing Attribution

Everybody knows that you can’t track “dark social” with marketing attribution, specifically software-based attribution, right? Right?? Well, in…
Tina H
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Marketing Attribution Strategy and Best Practices
March 3, 2023

Payback Windows and Marketing Attribution

Payback Windows and Marketing Attribution When you start getting into marketing attribution and reporting on how marketing campaigns…
admdrew2022
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Marketing Attribution Strategy and Best Practices
March 2, 2023

Can you track podcasts using marketing attribution?

Can you track podcasts with marketing attribution? Yes… yes you can. Despite what some very loud voices on…
admdrew2022
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Reporting Guides and Analytics Frameworks

Frameworks and practical reporting guidance to help teams turn attribution and engagement data into decisions. Covers report design, measurement strategy, and ongoing performance analysis.

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FeaturedMarketo Measure Implementation and OptimizationReporting Guides and Analytics Frameworks
September 1, 2026

What’s Actually Inside the Marketo Measure Data Model (And Why Most Teams Never Look)

Most people who use Marketo Measure day-to-day never open the object schema, and honestly, there's no reason they…
Victoria Gamboa
Love0
Reporting Guides and Analytics Frameworks
July 21, 2026

Marketo Revenue Cycle Modeler: What It Is & How to Use It

Marketo Revenue Cycle Modeler (RCM) guide: how it powers Advanced BI Analytics funnel reporting, differs from the Lead…
Victoria Gamboa
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Reporting Guides and Analytics Frameworks
February 19, 2026

Track Negative Outcomes in Marketing to Eliminate Waste and Improve Performance

Most marketers want to know what works, but far fewer want to understand what doesn’t. That hesitation is…
Victoria Gamboa
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Marketo Engage and Marketing Ops Execution

Operational resources for Marketo Engage implementation, lifecycle execution, scoring, and program governance. Built for teams that want repeatable processes and cleaner handoffs.

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FeaturedIndustry Updates and Thought LeadershipMarketo Engage and Marketing Ops Execution
September 28, 2026

What You Can Actually Do with the Marketo Engage MCP Server (and Marketo AI Skills)

A practical look at the Marketo Engage MCP server's 120+ tools, from instance audits and bulk exports to…
Victoria Gamboa
Love0
Buying Group Lead Scoring Architecture DiagramMarketo Engage and Marketing Ops Execution
February 20, 2026

Buying Group Lead Scoring: 7 Key Considerations for Marketing Qualified Buying Groups

Buying Group Lead Scoring requires a fundamentally different approach than traditional lead scoring models. If you’re still scoring…
Victoria Gamboa
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Marketo Engage and Marketing Ops ExecutionFeatured
February 19, 2026

Marketing Qualified Buying Groups (MQBG): 7 Reasons You Should Be Using Them

Marketing Qualified Buying Groups (MQBGs) are quickly becoming the new standard in modern B2B marketing. Buying groups are…
Victoria Gamboa
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Industry Updates and Thought Leadership

Updates and commentary on what is changing across platforms, practices, and B2B measurement trends. Short, practical takeaways you can apply to current workflows.

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FeaturedIndustry Updates and Thought LeadershipMarketo Engage and Marketing Ops Execution
September 28, 2026

What You Can Actually Do with the Marketo Engage MCP Server (and Marketo AI Skills)

A practical look at the Marketo Engage MCP server's 120+ tools, from instance audits and bulk exports to…
Victoria Gamboa
Love0
Industry Updates and Thought Leadership
September 8, 2026

I Don’t Think Most Companies Are Ready for AI-Assisted Discovery Yet

Over the last year, conversations about AI have become nearly impossible to avoid. Every conference agenda includes it.…
Victoria Gamboa
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Industry Updates and Thought Leadership
May 6, 2026

Adobe Summit 2026 Recap: The Shift to Agentic Marketing

Adobe Summit 2026 made one thing clear: we're entering the era of agentic marketing. This year's announcements weren't…
Victoria Gamboa
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